Lo que se cuece
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#Gastromentores
Cada lunes, la voz de un experto
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Gestión y eficiencia
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Operaciones y marketing
Posiciona tu restaurante para que el consumidor te tenga en mente
Raúl Peralba, Presidente de Positioning System, explica qué hacer para que el consumidor prefiera tu local al de tu competencia
Desarrollando y comunicando una estrategia de posicionamiento
Todas las estrategias de marketing están basadas en tres ejes: STP (segmentación, targeting y posicionamiento). Una compañía descubre diferentes necesidades y grupos en el mercado, segmenta y escoge aquéllos a los que puede satisfacer (su target), luego posiciona su oferta
El médico de los restaurantes
Roberto Ruíz Rua
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Digitalización
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Eventos
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Por una hostelería más humana
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Videos más vistos
Recetario
Descarga gratuita
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